Email Marketing That Keeps Customers Coming Back
Your email list is the only audience you truly own and the highest-ROI channel in digital marketing.
Email is often the highest-ROI channel for local businesses. We handle strategy, design, copywriting, and reporting on every plan, with automations on Growth so you can focus on running the business.
Average return per $1 spent on email (often cited)
Email users worldwide
Frequently ranked among highest-ROI channels
Why Email Marketing?
Social media reaches whoever the algorithm allows. Email reaches every subscriber, every time directly in their inbox.
Unlike paid ads that stop the moment you pause your budget, a healthy email list is a permanent asset. It compounds over time the bigger and more engaged your list, the more revenue each campaign generates.
But sending good emails consistently writing compelling copy, designing beautiful templates, managing deliverability, building automations takes real expertise and time most business owners don't have.
That's what we're here for.
Our Approach
A proven process that turns your list into a reliable revenue channel
Audit & Strategy
We start by auditing your current list health (if any) and building a strategy around your goals whether that's new customer acquisition, repeat sales, or re-engagement.
Design & Build
We design on-brand email templates and write compelling copy. On Growth, we also build the automation sequences included in your plan.
Launch & Grow
We send campaigns on your schedule, monitor deliverability, and help grow your list through opt-in forms and website integrations.
Optimize
After launch, we analyze open rates, click-throughs, and conversions. We refine subject lines, timing, and content to keep performance climbing.
Email Marketing Plans
Start with a monthly newsletter, or choose Growth for campaigns plus welcome and re-engagement automations. Most local businesses land on Growth. Need cart flows, CRM sync, or higher volume? We scope that as a custom add-on.
Starter
Perfect for businesses just getting started with email marketing. Build your list and stay top-of-mind with a consistent monthly newsletter.
- Up to 2,500 subscribers
- 1 email per month
- Monthly newsletter design & copywriting
- Basic list management & clean-up
- Open & click rate reporting
Growth
For most local businesses ready to drive real revenue. Automations, segmentation, and more frequent sends to nurture leads and re-engage customers.
- Up to 7,500 subscribers
- Up to 4 email sends per month
- Custom campaign design & copywriting
- List segmentation & targeting
- Welcome sequence automation
- Re-engagement campaigns
- Monthly performance report
Email platform fees (Mailchimp, Klaviyo, etc.) are billed by those providers and are not included in our monthly fee. Plans stack on top of managed hosting if you also use Viridian for your website.
Foundations on Every Plan
Strategy, design, list health, and reporting on every tier. Automations and higher send volume are on Growth (or scoped as a custom add-on).
Strategy & Setup
- Goal & audience planning
- Platform setup & configuration
- Brand voice & template design
- Opt-in form creation
- GDPR / CAN-SPAM compliance guidance
Content & Design
- Professional copywriting (sends included in plan)
- Mobile-responsive templates
- On-brand layouts
- Subject line recommendations
- Personalization tokens where supported
List Health & Reporting
- List hygiene & bounce handling
- Unsubscribe management
- Open & click rate tracking
- List growth reporting
- Monthly summary report
What You Get With Viridian
Done-for-You Campaigns
We write it, design it, and send it. You review and approve or let us run on autopilot. No templates to wrestle with.
Smart Automations
On Growth: welcome sequences and re-engagement that work around the clock once built. Cart, post-purchase, or CRM-heavy flows can be scoped as a custom add-on.
List Growth Strategy
We set up high-converting opt-in forms and help you build a lead magnet strategy to grow your list with the right subscribers.
Deliverability Management
We monitor sender reputation, manage bounces, and keep your list clean so your emails land in the inbox not the spam folder.
Clear Reporting
Monthly reports with open rates, click rates, conversions, and list growth in plain language, not jargon. Always know what's working.
Direct Founder Access
You work with the person actually running your campaigns not an account manager passing messages to a team you never meet.
Typical Email Engagement Ranges (Local Niches)
Illustrative open and click ranges for engaged lists. Results depend on list quality, offer, and send frequency—not a guarantee for any industry.
We focus on engaged local subscribers and list hygiene so performance stays healthy over time.
Ready to Turn Your List Into Revenue?
Let's talk about your email marketing goals. We'll put together a strategy that fits your business and your budget.
Frequently Asked Questions
What email platform do you use?
Do I own my email list?
How fast can you grow my email list?
What if I already have a list but haven't emailed in a while?
How is email marketing different from social media?
Let's build a killer email campaign.
Get a free consultation and discover how email marketing can drive repeat business and long-term growth.
Prefer to call? (815) 408-1975