Google Ads Management
Only pay for results, like clicks to your website or calls to your business.
With 86% of consumers using search to find local businesses, you can't afford to be missed!
Average ROI on Google Ads
Use search for local businesses
Your ads work around the clock
Real Results for Illinois Valley Businesses
We helped Illinois Valley Document Destruction (a Peru, IL-based company) transform from invisible in local search to market leader.
In just 90 days they generated 39 qualified leads (16 calls + 23 quote submissions), achieved a 10.26% conversion rate, and saw 12× traffic growth.
Google Ads was a key part of the strategy alongside a new website, local SEO, and precise conversion tracking.
Why Invest in Google Ads?
Pay-Per-Click advertising from search ads to retargeting and display can play a major role in your online marketing strategy. But it takes more than buying clicks to succeed.
It's vital to set your account up for success from the beginning, and regularly invest time to monitor ad performance and make adjustments to ensure you're getting the most out of your ad spend.
In short, it can take a tremendous amount of time to build and run a Google ad campaign on your own.
That's where we come in.
Our Approach
A proven process designed to maximize your advertising investment
Plan
We work with you to understand your goals and develop a strategic PPC plan. This includes keyword research, competitive analysis, and audience targeting to maximize your investment.
Build
We set up your account with proper campaign structure, develop compelling ads that represent your brand, and configure conversion tracking to measure success.
Launch
Once setup is complete, we launch your campaigns. The first 30 days are crucial for gathering data, and we monitor performance closely during this learning phase.
Optimize
After the initial learning phase, we continuously optimize your campaigns refining keywords, adjusting bids, and improving ad copy to maximize your ROI.
PPC Management Plans
Our recommendations for your business rely on factors such as ad spend budget, average cost per click in your industry, and number of products, services, and locations of focus.
Launch
Budget-friendly options for businesses looking to reach new customers through Google Ads. Great for getting started with a modest budget.
- Up to 2 Campaigns
- Up to 4 Ad Groups
- 1 PPC Landing Page Included (setup + ongoing tweaks)
- Landing page conversion checklist (copy + layout)
Grow
Advanced targeting options and budget flexibility to reach even more potential customers searching for your products and services.
- Up to 4 Campaigns
- Up to 12 Ad Groups
- 2 PPC Landing Pages Included (setup + ongoing tweaks)
- Seasonal Ad Spend Schedule
- Landing page conversion optimization (copy + UX)
Multi-Location (Scale)
Built for businesses with multiple locations or higher ad spend. More campaign capacity, deeper tracking, and ongoing optimization focused on scalable growth.
- Up to 10 Campaigns
- Up to 25 Ad Groups
- 3 PPC Landing Pages Included (setup + ongoing tweaks)
- Seasonal Ad Spend Schedule
- Multi-Location Targeting & Location Extensions
- Advanced Conversion Tracking (Calls + Forms)
- Advanced landing page + tracking improvements (scoped to goals)
Local Google Ads Benchmarks (Central Illinois / Illinois Valley)
Based on recent campaigns for home services, medical, and professional services in the region.
Actual costs vary by competition, keywords, and Quality Score. We optimize aggressively to beat these averages.
Recommended Starting Monthly Ad Spend by Industry
These are starting points for local businesses in the Illinois Valley and Central Illinois to generate meaningful data and leads.
| Industry | Recommended Starting Ad Spend | Expected Outcomes (with good management) |
|---|---|---|
| Home Services (HVAC, Plumbing, Electrical, Landscaping) | $1,000 – $3,000 | 15–40+ service calls or quotes per month |
| Medical, Dental, Veterinary | $800 – $2,500 | 10–30+ new patient / client appointments |
| Restaurants, Retail, Local Shops | $750 – $2,000 | Increased reservations, orders, or foot traffic |
| Professional Services (Law, Accounting, Consulting) | $1,500 – $4,000 | 8–25+ qualified consultations per month |
| Artists, Bands, Photographers, Nonprofits | $500 – $1,500 | Event tickets, bookings, or donations |
We’ll help you choose the right starting budget during your free consultation based on your specific goals and competition.
Included in All Plans
Every plan includes comprehensive features to set your campaigns up for success
Planning & Strategy
- Goal Establishment
- Keyword Research
- Competitive Analysis
- Audience Analysis
- Cost Per Click (CPC) Research
- Cost Per Conversion Research
Account Setup
- Geographic Targeting
- Ad Extensions
- Conversion Tracking
- Audience Building
- Campaign Setup
- Ad Group Setup
Account Optimization
- Account Management
- Ad Copy Optimization
- Conversion Monitoring
- Keyword Refinement
- Negative Keyword Management
- Quality Score Optimization
- Bid Optimization
- Landing Page Optimization
- Budget Optimization
Reporting & Analytics
- Google Ads Performance Dashboard
- Monthly Performance Reports
- Detailed Conversion Reporting
- ROI Tracking
Why Choose Our PPC Services?
Search Ads
Show up in Google search results when users search for the services you provide. Increase brand awareness and capture high-intent customers.
Local Targeting
Setup location extensions to be seen in Google Maps results. Perfect for local businesses targeting customers in specific areas.
Click-to-Call
One-step click-to-call conversion opportunities make it easy for mobile users to contact you directly from search results.
Retargeting
Re-engage visitors who have already shown interest in your business with targeted display ads across the web.
Detailed Analytics
Get comprehensive reporting on your campaign performance, including conversion tracking, ROI analysis, and actionable insights.
Continuous Optimization
We continuously monitor and optimize your campaigns to ensure you're getting the best possible return on your advertising investment.
Ready to Grow Your Business?
Let's discuss how Google Ads can help you reach more customers and grow your business. Schedule a free consultation today.
Frequently Asked Questions
How much should I budget for Google Ads?
How long does it take to see results?
What's included in the management fee?
Can I see how my campaigns are performing?
Do I own my Google Ads account?
Let's build a killer ad campaign.
Get a free consultation and discover how PPC can drive more leads and sales for your business.
Prefer to call? (815) 408-1975