SEO Services

Grow your organic traffic and show up in local search results.

98% of searchers choose a business on page one of search results. If your website isn't ranking well, you're missing out on potential customers actively searching for your services.

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98%

Of searchers choose a business on page 1

53%

Of website traffic comes from organic search

More traffic from ranking in top 3 results

Why Invest in SEO?

Unlike paid ads that stop working when you stop paying, SEO builds long-term organic visibility that compounds over time.

Long-Term Growth

SEO builds sustainable traffic that grows over time. Once you rank, you continue getting traffic without ongoing ad spend.

High-Intent Traffic

People searching for your services are already interested. Organic search traffic converts 10x better than social media.

Trust & Credibility

Ranking organically signals trust. Users are more likely to click organic results than ads, viewing them as more credible.

Better ROI

SEO delivers one of the highest ROIs of any marketing channel. The traffic you earn today keeps delivering value for years.

Built for local businesses

Most of our SEO clients are local service businesses and clinics in Peru, IL and across the Illinois Valley. That means we focus on what actually drives revenue: calls, appointment requests, and "near me" visibility — not vanity metrics.

Local visibility

Google Business Profile optimization, service targeting, and location intent — so you show up where people actually choose.

Appointments + leads

We prioritize pages and keywords that turn into booked appointments (vets), quote requests, and phone calls — and we track those conversions.

Scales with you

As you add services, locations, or content, you can move into Growth SEO and add content production or digital PR without rebuilding the strategy from scratch.

Our SEO Process

A proven methodology to improve your search rankings and drive organic growth

Audit

We start with a comprehensive audit of your current SEO health, analyzing your site structure, content, backlinks, and competitive landscape.

Strategy

Based on the audit, we develop a customized SEO strategy targeting keywords and opportunities that will drive the most valuable traffic to your site.

Execute

We implement on-page optimizations, ship technical improvements, and publish new content when it’s included in your plan.

Measure

We continuously monitor rankings, traffic, and conversions, adjusting our strategy based on data to maximize your organic growth.

SEO Service Plans

Compare our SEO packages to find the right fit for your business goals.

Features	SEO Foundations Included with new website builds	Most Popular Local SEO $350 /month	Growth SEO $850 /month
Setup & Foundation
New website launch transition tasks (when applicable)
Google Search Console setup
XML sitemap creation & submission
Robots.txt optimization
Google Analytics setup (if needed)
Basic schema markup (Organization/LocalBusiness)
Technical SEO
Initial technical baseline check
Ongoing crawl error monitoring (GSC)
Broken link / 404 error monitoring
Site speed checks & priority fixes
Core Web Vitals optimization
Advanced schema (rich snippets) where relevant
Technical SEO audits (quarterly+)
On-Page SEO
Keyword research & target page mapping
On-page SEO optimization (core pages)
Annual title & meta description optimization
Monthly keyword tracking (up to 15 keywords)
Quarterly on-page content refreshes
Internal linking strategy
Local SEO
Google Business Profile setup & optimization
Google Business Profile management	—	1 post/month	4 posts/month
Local citations (core listings)		Core listings	Core + secondary
Competitor analysis
Physical locations included	—	1	1
Additional locations	—	+$150/mo each	+$250/mo each
Content & Link Building
Content deliverables per year (blog, FAQ, service page, and more)	—	6/year	12/year
Social media content	—	Add-on	2 posts/month
Extra content deliverables	—	+$250/each	+$250/each
Digital PR / link outreach	—	Add-on	Add-on
Reporting & Support
Performance report	Initial + 30-day check-in	Monthly	Monthly
Strategy call	—	Quarterly	Monthly
	Get Started	Get Started	Get Started

Scroll horizontally to see all plans

A couple quick notes (so there are no surprises):

Foundations vs monthly: SEO Foundations is a one-time setup included with new website builds. Ongoing SEO (tracking, reporting, content, and iteration) is covered by a monthly plan.
Starting at: Local + Growth pricing depends on your market, the number of services/keywords, and the condition of your current site + listings. Some projects require an initial setup fee for cleanup and baseline fixes.
Locations: Local + Growth include 1 physical location. Extra locations are an add-on (it's more work: GBP, citations, tracking, reporting).
Content deliverables: Your plan includes a yearly number of content deliverables. 1 deliverable = 1 content piece from the approved menu below (blog, FAQ, case study, pricing guide, etc.) and includes 1 revision.
Localized service pages: These are "service + town" pages (e.g. "HVAC repair in Peru IL"). They're deliverable-eligible and we'll prioritize together based on where you actually do business.
Link building: We don’t do spammy links. Digital PR / outreach is available as an add-on because it’s labor-intensive and highly variable by industry.

Deliverable Menu

What are content deliverables and how do they work?

One deliverable unlocks one content piece from this menu, including localized service area pages.

Blog post

Educational or awareness content targeting search intent and customer questions.

FAQ content

New FAQ sections or standalone FAQ pages focused on conversion and local search questions.

Problem or symptom page

Intent-focused pages like "why this happens" and "when to call" topics.

Service detail page

A deeper service page for a core offering, scope, and outcomes.

Pricing or cost guide

Pricing-range content with factors, expectations, and qualification details.

Case study or project spotlight

Outcome-driven page with context, approach, and measurable before/after impact.

Comparison page

Decision support pages like "repair vs replace" or option comparisons.

Process page

Step-by-step expectation pages that improve trust and conversion readiness.

Seasonal campaign page

Time-sensitive pages aligned to seasonal demand and local market cycles.

Checklist or resource page

Practical prep checklists or buyer resources that support lead qualification.

What We Optimize

Comprehensive SEO coverage to improve every aspect of your search visibility

Technical SEO

Indexing + crawl monitoring (GSC)
Core Web Vitals + speed fixes
Mobile usability checks
Sitemaps + robots.txt
Redirects, canonicals, crawl errors
Schema markup (basic + advanced where relevant)

On-Page SEO

Title tag optimization
Meta description writing
Header tag structure
Internal linking improvements
Image alt text + compression guidance
URL + content structure best practices

Content Strategy

Keyword research
Topic planning + content briefs
Blog post / landing page creation (when included)
FAQ pages
Service page optimization
Content refreshes for existing pages

Off-Page SEO

Backlink analysis
Digital PR / outreach (optional add-on)
Local citations (core listings)
Directory submissions
Google Business Profile
Review generation guidance

SEO + PPC = Maximum Results

While SEO builds long-term growth, combining it with PPC creates a powerful full-funnel strategy

SEO (Long-Term)

Builds over 3-6+ months
Compounds over time
Higher trust signals
No cost per click

PPC (Immediate)

Results within hours
Precise targeting
Easy to test & optimize
Pay per click

Learn about our Google Ads services

Ready to Improve Your Rankings?

Let's discuss how SEO can help you attract more organic traffic and grow your business sustainably.

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Frequently Asked Questions

How long does SEO take to see results?

SEO is a long-term strategy. You'll typically start seeing improvements in rankings and traffic within 3-6 months. However, significant results often take 6-12 months depending on your competition and starting point. The good news is that these results compound over time.

What's the difference between SEO and PPC?

PPC (Pay-Per-Click) gives you immediate visibility but stops when you stop paying. SEO builds organic rankings that continue generating traffic without ongoing ad costs. Most businesses benefit from both—PPC for immediate results while SEO builds long-term growth.

What's included in the monthly reports?

Our monthly reports include keyword ranking changes, organic traffic trends, top-performing pages, technical health checks, and a summary of work completed. Local and Growth plans include prioritized recommendations for the next month.

Is there a minimum commitment?

Yes. SEO is a long-term channel, and meaningful progress typically takes multiple months. Most clients choose a 3–6 month initial engagement so we can build the foundation, publish improvements, and measure impact.

Can you guarantee first page rankings?

No legitimate SEO provider can guarantee specific rankings—Google's algorithm is controlled by Google. What we can guarantee is following best practices, transparent reporting, and continuous improvement. Our track record shows significant ranking improvements for our clients.

Do I need a new website for SEO to work?

Not necessarily. We can optimize most existing websites. However, if your site has significant technical issues, is very slow, or isn't mobile-friendly, a redesign might give you a better foundation. We'll assess your current site and recommend the best path forward.

Let's build a killer SEO strategy.

Get a free SEO audit and discover opportunities to improve your search rankings.

📞 Book a Discovery Call

Prefer to call? (815) 408-1975