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Outgrow Your DIY Website

Wix got you started. Now you need a site that performs better, looks sharper, and supports real growth.

Plan Your Upgrade View Recent Work
3–5x

Typical speed improvement after upgrade

39

Leads generated post-upgrade (IVDD)

Local

Support, no ticket queues

Sources: IVDD case study · Field notes write-up

Local Proof

Real Results After Leaving DIY

We helped Illinois Valley Document Destruction (a Peru, IL-based company) move from limited visibility to a high-converting professional site.

In just 90 days they generated 39 qualified leads (16 calls + 23 quote submissions), achieved a 10.26% conversion rate, and saw 12× traffic growth.

Outgrowing the old platform with a custom build (designed for SEO, speed, and lead capture) plus marketing was the foundation.

Read the full IVDD case study →

Illinois Valley Document Destruction website mockup on a laptop - professional custom site after outgrowing DIY
Custom Site (ex-DIY) + Marketing = 39 Leads

See the difference before you migrate

Here’s what usually changes when a business moves from a DIY builder to a custom Viridian site.

Category
Typical DIY Builder
Viridian Upgrade
Brand fit
Template look and layout constraints
Custom design tailored to your business
Speed & Core Web Vitals
Often heavier pages and slower load times
Performance-focused builds tuned for speed
Lead generation
Basic forms with limited workflow options
Conversion-focused forms, tracking, and clear CTAs
SEO depth
Entry-level SEO controls
Technical + on-page SEO built into the site foundation
Integrations
Works for common basics
Flexible integrations for your actual sales process
Ownership & flexibility
Platform-locked structure
Built for long-term control and future expansion
Reporting & measurement
Limited visibility into real ROI
Clear analytics setup for calls, forms, and key actions
Support
General support queue
Local partner you can directly contact

Creative Portfolio Migration

From $799

Simple rebuild for artists and bands. We pull copy and photos from your current site. Then $29/mo Creative Portfolio care. Typical timeline 1–3 weeks.

Local Lead System Migration

From $3,999

The small-business path: more pages, conversion paths, bookings/forms, and lead tracking. A Shop link to Shopify is Local Lead System. Then $79/mo Local Lead System hosting. Add Local SEO or Google Ads when you want more search traffic. Typical timeline 4–8 weeks.

Shopify Migration

From $2,499

Branded Theme from $2,499+ (3–6 wks) or Custom Theme or API Storefront from $4,999+ (6–12 wks). You pay Shopify for the platform plan. Optional $149/mo store care on either. A Shop link to Shopify is Local Lead System, not this path.

Pro tip for Illinois Valley businesses: Pair your new custom site with Local SEO and Google Ads from day one. That's how the IVDD results happened site upgrade + visibility.

Typical Upgrade Investments (Illinois Valley)

Same Creative Portfolio, Local Lead System, and Shopify plans as a new site. You land on the matching monthly hosting plan after launch (Shopify store care is optional).

Tier Design / rebuild Then hosting Best For
Creative Portfolio Migration $799+ $29/mo Artist or band site rebuild, 1 emailed update/month. 1–3 weeks
Local Lead System Migration $3,999+ $79/mo Small-business lead site: conversion paths, bookings/forms, lead tracking. A Shop link to Shopify is Local Lead System. Add Local SEO or ads next. 4–8 weeks
Shopify Migration (Branded Theme) $2,499+ Optional $149/mo store care Branded Shopify theme store. You pay Shopify for the platform. 3–6 weeks. A Shop link is Local Lead System
Shopify Migration (Custom Theme or API) $4,999+ Optional $149/mo store care Full buy experience on your domain or web app with unified analytics. API-driven builds scoped after discovery. 6–12 weeks

Floors match website pricing. Larger content moves or messy CMS exports quote above the floor after a discovery call or free health check.

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Let's build a killer website.

Ready to graduate from DIY to a site built for growth?

📞 Book a Discovery Call

Prefer to call? (815) 408-1975