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Outgrow Your DIY Website

Wix got you started. Now you need a site that performs better, looks sharper, and supports real growth.

3–5x

Typical speed improvement after upgrade

39

Leads generated post-upgrade (IVDD)

Local

Support no ticket queues

Local Proof

Real Results After Leaving DIY

We helped Illinois Valley Document Destruction (a Peru, IL-based company) move from limited visibility to a high-converting professional site.

In just 90 days they generated 39 qualified leads (16 calls + 23 quote submissions), achieved a 10.26% conversion rate, and saw 12× traffic growth.

Outgrowing the old platform with a custom build (designed for SEO, speed, and lead capture) plus marketing was the foundation.

Read the full IVDD case study →

Illinois Valley Document Destruction website mockup on a laptop - professional custom site after outgrowing DIY
Custom Site (ex-DIY) + Marketing = 39 Leads

See the difference before you migrate

Here’s what usually changes when a business moves from a DIY builder to a custom Viridian site.

Category
Typical DIY Builder
Viridian Upgrade
Brand fit
Template look and layout constraints
Custom design tailored to your business
Speed & Core Web Vitals
Often heavier pages and slower load times
Performance-focused builds tuned for speed
Lead generation
Basic forms with limited workflow options
Conversion-focused forms, tracking, and clear CTAs
SEO depth
Entry-level SEO controls
Technical + on-page SEO built into the site foundation
Integrations
Works for common basics
Flexible integrations for your actual sales process
Ownership & flexibility
Platform-locked structure
Built for long-term control and future expansion
Reporting & measurement
Limited visibility into real ROI
Clear analytics setup for calls, forms, and key actions
Support
General support queue
Local partner you can directly contact

Starter Migration

$3,500 – $5,500

Best for 3-8 page businesses that need a cleaner professional presence.

Growth Migration

$5,500 – $9,000

Adds stronger lead capture, better SEO foundations, and tracking setup.

Custom Rebuild

$9,000+

For businesses that need custom pages, integrations, or deeper strategy.

Pro tip for Illinois Valley businesses: Pair your new custom site with Local SEO and Google Ads from day one. That's how the IVDD results happened site upgrade + visibility.

Typical Upgrade Investments (Illinois Valley)

Outgrowing DIY is an investment that pays back in speed, leads, and ownership.

Tier Starting Investment Best For
Starter Migration $3,500 – $5,500 3-8 page sites needing pro design, mobile, basic tracking
Growth Migration $5,500 – $9,000 Lead gen focus, SEO foundation, forms, analytics setup
Custom Rebuild $9,000+ Complex needs, e-comm, heavy integrations, multi-location

Get a precise quote after a discovery call or free health check. We scope to your content and goals.

Let's build a killer website.

Ready to graduate from DIY to a site built for growth?

Prefer to call? (815) 408-1975