Accessibility statement

Why it matters

A website is often the first place someone meets a business. If it can’t be read with a screen reader, used without a mouse or followed at a glance, some of the people you want to reach simply leave. We build our clients’ websites with that in mind, so our own site should hold to the same standard.

Our goal

We’re working toward conformance with the Web Content Accessibility Guidelines (WCAG) 2.2 at Level AA, the widely used international standard for accessible web content. This site hasn’t been independently audited, and we don’t claim full conformance. We treat accessibility as ongoing work, not a box we’ve ticked.

What we’ve done so far

• Clear page structure. Pages use real headings, one main content area and labelled navigation, so screen readers can move around easily. The page language is set to English.
• Skip link. The first thing on every page is a “Skip to content” link for keyboard users.
• Keyboard-friendly menu. On phones and small screens, the full-screen menu works from the keyboard. Opening it moves focus into the menu, and Escape closes it and returns you to the menu button. Its links can’t be reached while it’s closed.
• Visible focus. Links, buttons and form fields show a clear outline when you reach them with the keyboard.
• Less motion on request. If your device is set to reduce motion, we switch off the animations, including the rotating headline, the scrolling reviews and the menu transitions.
• Pausable reviews. The scrolling reviews have a Pause button, and they also stop when you hover over them or move keyboard focus into them.
• Text alternatives. Meaningful images have descriptions, and purely decorative images are hidden from screen readers. The rotating headline is read out as one steady phrase.
• Readable contrast. Our text and button colors are chosen to meet WCAG AA contrast ratios.
• Accessible forms. Every field on the Get started form has a visible label, required questions are marked, and error messages are written in plain words and announced to screen readers.
• No surprise tabs. Links to client websites that open in a new tab say so.

Always improving

As we add pages and features, we hold them to the same goal, and we’ll update this statement as the site changes.

Tell us about a problem

If something on this site is hard to use, or you need information in a different format, please let us know. We reply within 24 hours.

It helps to include the page address, a short description of the problem and, if you’re comfortable sharing, the device or assistive technology you were using.